Beach
Forest

CREATE YOU A STUNNING WEB SITE

Need a new Web Site but can't think of a design?
Do you already have a brilliant design idea for your Web Site but do not have the time / expertise to convert it into a stunning user friendly a Web Site?
Our Web Design Consultants will design and create you a stunning, user friendly Web Site no matter how vague or complicated your requirements are.

Call us now on +44 (0)845 5212874 to find out what we can do to help!
Beach representing Web & Mobile Services
New Forest representing our Consultancy Services

SEARCH ENGINE OPTIMISATION

WHAT IS SEARCH ENGINE OPTIMIZATION?

Search Engine Optimization or SEO as it is often called, is the art of getting your Web Site found on the Internet.

Why is SEO important?

Most Businesses have Internet coverage and these days the Internet is becoming the most important area for advertising.

It is therefore crucial for all Businesses to maximize their Web Site traffic (or 'hit rate').

We can create your Web Site for you, if you do not already have one but importantly our Customer Connection Services will get you your highest return on investment and rise in the Search Engine rankings to outrank your competitors.


OUR 'WHITE HAT' ETHICAL APPROACH

We use only ethical 'White Hat' Techniques (plus a bit of our 'eLackland magic') to improve your Search Ranking. That means we will choose only correct and fair techniques to boost your Search ranking.

For example we will always...


INCLUDE GOOD QUALITY & RELEVANT CONTENT IN YOUR WEB PAGES

We always remember that a Search Engine's aim is to display what it believes to be the most appropriate Web Sites for the User's search criteria. Let's face it, the User is not likely to go into a Web Site that is not relevant to their search.


USE THE MOST EFFECTIVE KEYWORDS & KEY PHRASES

We will use our experience and extensive Keyword research to ensure that the Keywords and Key Phrases that we choose for you are the most effective. We will then consider them when building your Web Site to ensure that they are always included effectively within each Page of your Website


INCLUDE ONLY RELEVANT PAGE TITLES & DESCRIPTION META DATA

We will always ensure that your Page Titles and Descriptions are a true representation of the Content of the Page. They will not include extra emphasis on Keywords / Key Phrases.


USE STRUCTURAL (SEMANTIC) MARK UP AND ALWAYS SEPERATE CONTENT FROM THE PRESENTATION LAYER

We will only use the Heading and List Tags to emphasise important words / phrases on your Web Site. The CSS Style Sheet will control how Content Text is displayed, so the Search Engines do not put unfair weighting on words shown in a Bolder font.


GENERATE GOOD QUALITY INBOUND / BACK LINKS TO YOUR WEB SITE

Rather than using a 'Link Farm' for this, we will write good Quality Articles for you and include them in relevant e-zines and blogs.



In conculusion, we will not use unfair 'Black Hat' Methods such as:

  • Using Hidden Content such as comment tags to boost your Ranking
  • Using the Meta Tags to promote your Website. The Meta will only contain information about the content on the Web Page
  • Including your Company Name within the Meta Keywords
  • Including any (fake) Pages that are never shown to the User and are optimised for a small number of Keywords
  • Using 'Link Farms' to auto generate fake Inbound / Back Links into your Web Site